Strategy and Values

Our Strategy:
Strategy is the criteria for all decisions

Our Vision:
Quality, Value and Excellence in all we do

Our Mission:
As a leading Caterpillar® Dealer, Western States will…

Provide our customer with innovative, value-added solutions
Provide our stakeholders an opportunity to succeed long-term
Provide our workforce with a safe and productive environment

Our Values:

Integrity
Act with integrity…and with concern

Commitment
Expect commitment to customer satisfaction from your co-workers as well as from yourself

Change
Have the courage to change

Accountability
Strive for excellence…expect accountability

Urgency
Show a strong sense of urgency in your work

Improvement
Inspire improvement…and expect it

Reward
Recognize and reward excellence

Respect
Respect the need for personal as well as professional balance